It has been said that standard education will get you jobs, and self-education will make you fortunes. This is no doubt true, and I believe that reading is a key skill necessary to self-education. Statistics say the average CEO in America reads 4-5 books per month while the average American reads 1 book per year! This same statistic goes on to say that 60% of those average Americans don't even get past the first chapter in that one book! You may shrug your shoulders and say – okay big deal – so what? I am not comfortable reading, I gave up reading after school, I am not a reader and why should that bother me?
Whether it should bother you or not is for you to decide - remember breaking through means expanding your comfort zone. I simply share the facts with you. So here is another interesting fact: The average CEO of a Fortune 500 company will earn an average of 536 times the salary of the average employee of the company he runs. This means that the employee of that company will work for a year and a half to equal the salary of the CEO for one day! What an extremely amazing and true statistic! Now, I am not going to suggest to you that the only difference between the CEO and the average employee is that the CEO reads a lot of books and the employee doesn't; however, I will suggest to you that is one of the major differences.
Now, if it is true that knowledge and even reading has a correlation to income, and I believe that it does, then wouldn't it be logical to conclude that it is in our benefit and interest to read?
The human mind is the greatest computer ever created. Nothing in the world will ever compare to it. It is a truly phenomenal machine that, when fed, will respond with results that will astound you. Benjamin Franklin told us that if we take the pennies from our pockets and put them in our heads, our heads will then fill up our pockets once again. This is so true. The person who invests time educating himself will reap a lifetime of extra knowledge, fun and income.
So let's do what Franklin suggested and spend our pennies on books. As we read these books gain more and more knowledge, we'll look back in amazement as our knowledge and quality of life increases. My hope is that it will spark a fire in you to learn even more, and in doing so, develop and use more of your potential. Do this by continually learning and feeding the flames with information, knowledge and action.
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