There’s
an old Chinese proverb that seems to be more relevant today than ever before:
“If you haven’t seen a man or woman for three days, look them over very
carefully when you next encounter them, for they will have changed dramatically
during that three-day period.”
More
changes are crammed into every day of our lives than our grandparents
experienced in decades—and this process is just beginning. Every 15 seconds a
new Web site is launched! Every 15 minutes a new technological breakthrough
occurs! Every 15 days a new product or service is introduced that didn’t exist
before! Consider for a moment that the musical greeting card you ordered via
the Web has more computing power than existed on the planet when the first
satellite went into orbit.
Recently,
I met with a group of college students to discuss an upcoming business seminar
and I asked them some questions- their answers astounded me! I asked if they all had used a pay phone-
most hadn’t. Had they ever seen or used
a rotary dial phone- most had seen them, none used them. Had they ever owned or used a pager- no. Had they ever had a TV with no remote-
no. Had they ever booked travel with a
physical travel agent- no, but they thought their parents had. WOW!
What
about the computer’s impact. Designed as a tool for managing complexity, it
also adds complexity, just as freeways seem to add more traffic. The computer
enables us to sort, store, retrieve and transmit information with
ever-increasing speed. But the faster data can be analyzed, the faster
decisions are expected, and the greater the pressure to reach them. And the
computer’s efficiency is hardly lost on our competitors. They utilize them to
produce goods and services of comparable quality, for less money. The pony express was a technological marvel
for information delivery, then the train, overnight delivery, the fax. Now it seems that we need to get information
before we send it.
As
the year comes to a close and the 2010 arrives, let’s decide to welcome change
rather than try to resist it. Learn how to make change work for you rather than
against you. Develop unique strategies and skills that enable you to create
opportunities from challenges. In response to rapid change, introduce it in the
form of new business systems, pricing and marketing that increase effectiveness
and efficiency; create new products and new services; lower costs and encourage
ideas to enhance productivity.
In
everything we do, there are more choices available today than at any other time
in history. To become the “brand” or “person” of choice, give others what they
want in a time-starved world. Save others time and money, and you will gain
more time, freedom and wealth.
I
challenge you in the year ahead to embrace change and make it work to your
advantage!
Prescribed by,