It seems to me that there are at least two levels or dimensions of confidence. One is a task oriented confidence. Can you fix a faucet? Can you sew a button? Can you cook a steak? But there is another, and in my opinion much more important one, which may be called primary confidence. This is what people see and respond to. This is confidence that comes when you are confident with yourself, because you know that you can overcome the next obstacle in the road. This confidence comes from trying and failing and trying and failing and trying and finally succeeding. It comes from falling down and getting back up and knowing that you will get back up. It comes from the down deep feeling and knowledge that you will overcome.
Think
about people in your life that you believe to be “self-confident”
(appropriately, I might add). Are they
confident in EVERY task they attempt? No
of course not. But that doesn’t diminish
their confidence does it? Why? Because it more than just related to a task.
Application: Reflect on all the obstacles that you have overcome. Start to think of your business as another one.